British Canoe Race Taps Commemorative Brew
26 Nov
If you’re a Hollywood great, you earn a star on the sidewalk. If you’re a football winner, you wear a Super Bowl ring. If you’re a British canoe race celebrating your 60th anniversary, though …
… someone brews a special beer in your honor.
The Wadworth Brewery in Devizes, England will brew a special ale to commemorate the 60th running of the Devizes to Westminster International Canoe Marathon.
Tying the brew and the canoe is natural enough in this case. The 125-mile race — scheduled for Easter weekend, March 21-24, 2008 — owes its origin to a discussion in a pub about alternative transportation in the face of a 1920 transit strike.